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From the CE's Desk

Hear the latest from our Chief Executive, Rodney Harrex. Join the conversation and get in touch with Rodney at or follow us on Twitter

Quarterly Updates

Hear the latest about what's happening in South Australia's tourism industry from Rodney in his Quarterly Update videos.

South Australia’s tourism industry has made significant progress in 2017 with a number of highlights, records and milestones.

The Chinese market continues to experience rapid growth and has exceeded its 2020 visitation target, three years early, and our visitor economy is worth $6.3 billion. Access to South Australia continues to grow as we continue our efforts in marketing, attracting events and developing tourism experiences.
Quarterly Update December 2017
Quarterly Update - December 2017
The third quarter of 2017 been busy for the SATC and our state’s tourism industry with a number of highlights including:

The launch of world-first app UWAI, Robbie Williams announced as the headline act at the Adelaide 500 Sunday after race concert, SATC’s digital and social media results, China’s expenditure and visits at record highs and much more.
Quarterly Update October 2017
Quarterly Update - October 2017
It’s been a great second quarter of 2017 for our state’s tourism industry and the SATC with many highlights including:

The announcement of Race Routes for the 20th edition of the Santos Tour Down Under, the Bridgestone World Solar Challenge launch, Fiji Airways direct flights to Adelaide and the latest National Visitor and International Visitor Surveys among others..
SATC Quarterly Update July 2017
Quarterly Update - July 2017
The first quarter of 2017 has been busy for the SATC and the tourism industry in South Australia with a number of significant achievements and highlights.

Highlights of this quarter include: South Australia’s visitor economy reaching an all-time high of $6.3 billion, the busiest ever quarter for cruise ship visits, the South Australian Qantas Australian Tourism Awards winners and more.

SATC Quarterly Update - April 2017
Quarterly Update - April 2017

opinion pieces

Rodney looks at a variety of topics that contribute to South Australia's growing tourism industry in his opinion pieces. 

From the CE's Desk Documents

Find out more and read Rodney's Opinion Pieces below.

  • opinion piece: South Australia - Reputation Matters

    SATC Chief Executive, Rodney Harrex looks at the recent awards Adelaide and South Australia have won over the past couple of years which cement our state's reputation as a must visit destination.

    (0.58 MB)

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  • opinion piece: Tourism - Keeping pace with growth

    Tourism is a super-growth sector and an economic priority for South Australia.

    (0.58 MB)

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  • Opinion Piece - Cruising through to another record season

    Over the past few years, cruise ship visits in South Australia have been on the rise, so what has driven this growth?

    (0.46 MB)

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  • Opinion Piece - The Visitor Economy Adds Up

    The term visitor economy has been intrinsically linked to tourism in recent years, but what exactly does it mean and why is it important?

    (0.36 MB)

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  • Opinion Piece - Get Ready for China

    China is a once in a lifetime opportunity and it is time to ask ourselves if we are ready to embrace this opportunity.

    (0.28 MB)

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