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From the CE's Desk

Hear the latest from our Chief Executive, Rodney Harrex. Join the conversation and get in touch with Rodney at industrymail@sa.gov.au or follow us on Twitter

Quarterly Updates

Hear the latest about what's happening in South Australia's tourism industry from Rodney in his Quarterly Update videos.

It’s been a great second quarter of 2017 for our state’s tourism industry and the SATC with many highlights including:

The announcement of Race Routes for the 20th edition of the Santos Tour Down Under, the Bridgestone World Solar Challenge launch, Fiji Airways direct flights to Adelaide and the latest National Visitor and International Visitor Surveys among others..
SATC Quarterly Update July 2017
Quarterly Update - July 2017
The first quarter of 2017 has been busy for the SATC and the tourism industry in South Australia with a number of significant achievements and highlights.

Highlights of this quarter include: South Australia’s visitor economy reaching an all-time high of $6.3 billion, the busiest ever quarter for cruise ship visits, the South Australian Qantas Australian Tourism Awards winners and more.



SATC Quarterly Update - April 2017
Quarterly Update - April 2017
2016 has been a record-breaking year for South Australia’s tourism industry. The South Australian visitor economy is now worth $6.2 billion, and in the last year alone, tourism has added $800 million to the state’s economy.

It has been a very busy year with significant wins and gains for the visitor economy in South Australia. Here is a video highlight of the top ten in tourism for 2016.
SATC Quarterly Update - December 2016
Quarterly Update - December 2016

The third quarter of 2016 has seen some amazing results including South Australia’s visitor economy reaching an all-time high of $5.9 billion and tourism jobs growing to 35,700. 

Other highlights include: the State Government committing $70 million in additional funding over four years to tourism and South Australia named Best Event State at the Australian Event Awards.

We have undertaken a range of activities and initiatives such as launching our Global TVC which are detailed in this quarterly update. 

SATC Quarterly Update - September 2016
Quarterly Update - September 2016

From the CE's Desk Documents

Find out more and read Rodney's Opinion Pieces below.

  • Opinion Piece - Cruising through to another record season

    Over the past few years, cruise ship visits in South Australia have been on the rise, so what has driven this growth?

    (0.46 MB)

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  • Opinion Piece - The Visitor Economy Adds Up

    The term visitor economy has been intrinsically linked to tourism in recent years, but what exactly does it mean and why is it important?

    (0.36 MB)

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  • Opinion Piece - Get Ready for China

    China is a once in a lifetime opportunity and it is time to ask ourselves if we are ready to embrace this opportunity.

    (0.28 MB)

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