Business Units and Roles

The SATC is made up of five business groups, each reporting to the Chief Executive. We are governed by a Board of Directors who guide our strategic direction, monitor achievements and goals, and ensure sound corporate governance.

SATC organisational chart

Download a copy of the latest SATC Organisational Chart
Hiking in the Fleurieu Peninsula Hiking in the Fleurieu Peninsula

A key goal for the SATC is to maintain a strategically focussed organisation with a culture, capability and capacity to perform at its best. The SATC’s individual business units work in concert to achieve this goal.


The role of the Marketing group is to develop and deliver marketing activity that promotes South Australia and creates demand for the state amongst our high yield experience seeker market.

The group also comprises a series of international representatives both within head office staff and overseas representation who proactively market South Australia to the travel trade distribution system across Australia and overseas.


Events South Australia

Events South Australia promotes our state as a tourism destination and attracts visitors through securing, managing, developing and sponsoring major events. The events managed by Events South Australia are:

  • Adelaide Fashion Festival
  • Bridgestone World Solar Challenge
  • Clipsal 500 Adelaide
  • Credit Union Christmas Pageant
  • Santos Tour Down Under
  • Tasting Australia


Destination Development

The Destination Development group is focused on developing more appealing and accessible tourism infrastructure and experiences, based on South Australia's inherent strengths. The group is also focused on increasing investment in iconic tourism product that reinforces the brand image, message and distribution opportunities.


Download a copy of the Tourism Investment South Australia brochure

Download a copy of the Cruise South Australia brochure

Corporate Affairs

This group is responsible for establishing, developing, and maintaining relationships with the three tiers of government, key stakeholders within the tourism industry and media.


Finance and Business Services

The Finance and Business Services group contributes to the achievement of the SATC’s goals by providing a comprehensive range of high quality corporate support services.

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