About SATC

The South Australian Tourism Commission (SATC) is committed to growing the state’s tourism industry. It is a commission set up by the South Australian Government to promote the state as a holiday destination.

SATC Purpose and Mission

The SATC is committed to achieving $8 billion in tourism expenditure potential by 2020.

SATC Board

The SATC is governed by a Board of Directors, subject to the control and direction of the Tourism Minister.

Business Units and Roles

The SATC is made up of six business units, each reporting to the Chief Executive.

Strategic Plans

The SATC plays a key role in the strategic direction and alignment of broader government policy and decision making with the goals of the tourism industry.


The SATC seeks to employ highly motivated and professional staff across a number of disciplines to assist with the delivery of our key projects.

Annual Reports

The SATC’s annual reports are available online. View the latest annual report.

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