South Australian Tourism Commission

The South Australian Tourism Commission (SATC) is committed to growing the State’s tourism industry. Tourism is big business in South Australia, creating work for South Australians and offering strong prospects for long-term growth. The industry contributes to the State’s economic activity, generating jobs and export dollars by attracting interstate and international visitors. It also enhances the State’s cultural attributes and offers sustainable development for the environment.

The South Australian Tourism Plan sets the strategic direction for Government, industry and the SATC, while the Corporate Plan focuses on the SATC and sets specific goals for the organisation acknowledging that to achieve these goals it must work closely with key industry and government partners.

The SATC productively markets the State’s tourism product intrastate, interstate and internationally to ensure that South Australia is a compelling part of any Australian holiday. It concentrates on developing the State’s competitive strengths - good living, festivals and events, and accessible nature. It secures, manages and sponsors major events that revitalise the economy and build community spirit. It also works to attract investment, develop strategic tourism assets and works with tourism businesses to see the industry mature. Successful leadership in policy reform underpins all of the SATC’s aims.

Annual Reports

2010 - 2011 Annual Report [PDF, 5.8MB]

2009 - 2010 Annual Report [Online Book]

2008 - 2009 Annual Report. [Online Book]

2007 - 2008 Annual Report [PDF, 4MB]

2006 - 2007 Annual Report [PDF, 85MB]

South Australian Tourism Plan 2009 - 2014

Download the South Australian Tourism Plan (2.48 MB)

These files are in PDF format and you will need to download Adobe Acrobat to view the file.

Go to the Adobe Website.